Social media has made beauty gurus the new celebrities .

        Before social media our images of beauty would only be what we saw on tv , magazines , and movies. Today due to various social media outlets and their huge influence on the world ,that has changed. Whether its YouTube , Instagram , Twitter or Pinterest these  social media outlets have become the new paths to becoming  a celebrity or creating a huge following . You no longer have to be a celebrity to have fans or,  to have the influence that celebrities do. There are countless examples of girls on Youtube that are “Beauty or Lifestyle Gurus"  that have tons of subscribers and millions of views .  What is A "Beauty Guru "? you may ask . It is the term used for someone who may do a lot of makeup  tutorial ,  reviews  and most of the time has a lot of followers. Through social media , these gurus have been able to create a following , create business and  even earn enough money to be on social media full time.

Some examples are Michelle Phan who became famous for doing makeup tutorials on YouTube  , she has over 1 billion views  ,over 7 million subscribers, has created  businesses  , had several commercials on TV , and now worth millions !
 

Another example is Bethany Mota who grew a huge following from her makeup,fashion and DIY  channel on Youtube. She has over 8 million subscribers, was on dancing with the stars, and she also had a clothing line recently launched with Aeropastle!.

There are also many examples of people on Instagram who used Instagram as a way to show their  makeup tutorials and photos and have gained huge followings and have used that to start business and other oppurtunities for themselves.

They have become so influential , that advertisers and huge companies reach out to them to promote their products , and create parternships with them.  Before social media existed these opportunities that are now available,  may have only been available to celebrities or people with that type of influence. It is a great marketing tool to use these influential social media stars , that have access to millions of people . Many of the successful beauty Gurus on YouTube have even larger followings than some celebrities. Their fans buy what they suggest, and in a way take their suggestions as a holy grail. It is quite interesting when you think about it , that  with a computer , a camera and social media you can have that type of influence over the people that follow you.

This new social media age that we live in has opened up doors for many and,  also gives people all over the world a look into peoples lives and a way to whatever someone  may put online by using a computer or a phone. It has changed our lives in so many aspects and has become apart of society's daily routine.

In this blog I will discuss the aspects of Beauty in Media , from celebrities influence on the beauty products we may buy to ,  how advertisers may alter or Photoshop models in campaigns . Our society and pop culture have a huge affect on not only the “standard of beauty” but , also the images of beauty in the media that influence us daily .