Sunday, April 12, 2015

Cosmo trys to apologize for racist Beauty Trends article



Earlier this month, social media went crazy after an article in  Cosmopolitan Magazine published early this year resurfaced . The article was titled 21 Beauty Trends that need to die in 2015 “. The article showed  beauty trends on various celebs and models, that Cosmo felt were no longer trend worthy. The celebrities and model images were shown side by side. One image would say “R.I.P” (for the trend they thought needed to die ) and the other image would say “Hello Gorgeous”.  


The controversy about this article was that, the women of color pictured in this article were only on the “R.I.P” side, and only white celebrities were on the “Hello Gorgeous" side. Of course this caused controversy and an up roar on Twitter. Celebrities went on Twitter expressing how they felt about the article. Joan Smalls, a black Supermodel who was featured on the "R.I.P" sides of the beauty trends responded to the article by tweeting  “Really @cosmopolitan , what are you trying to imply  #ThinkBeforeYouPost #Unfollowing ? “




Cosmo responded to Joan by Tweeting “ Empowering and supporting all women is our mission, and here, we fell short. We apologize and will do better in the future. a lot of people thought this apology was not good enough and, it was just there way of trying to save face. Many have also said that this is not new for Cosmo and, that their lack of diversity is no surprise.



I am not sure if this article was intentionally racist but, there is no excuse for these types of post that can be looked at as offensive to any group of people . Cosmo reaches millions of readers daily and they need to be aware of the pieces they publish. This could have been an oversight that the editor did not catch but, now this has caused a controversy and makes the magazine as a whole look bad. I am not sure who is more at fault the writer who made this piece or, the editor that allowed this to published.
Cosmo definitely fell short on this piece , and the editor added a note on this article , “This article focuses on beauty trends with images that represent those trends. Some images have been taken out of context, and we apologize for any offense. Celebrating all women is our mission,and we will continue to work hard to do that.”  This piece has since been updated.





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