Earlier this month, social media went crazy after an article in Cosmopolitan Magazine published early this year resurfaced . The article was titled “21 Beauty Trends that need to die in 2015 “. The article showed beauty trends on various celebs and models, that Cosmo felt were no longer trend worthy. The celebrities and model images were shown side by side. One image would say “R.I.P” (for the trend they thought needed to die ) and the other image would say “Hello Gorgeous”.
The controversy about this article was that, the women of
color pictured in this article were only on the “R.I.P” side, and only white celebrities were on the “Hello
Gorgeous" side. Of course this caused controversy and an up roar on Twitter. Celebrities
went on Twitter expressing how they felt about the article. Joan Smalls, a
black Supermodel who was featured on the "R.I.P" sides of the beauty
trends responded to the article by tweeting “Really @cosmopolitan , what are you trying
to imply #ThinkBeforeYouPost
#Unfollowing ? “
Really??? @Cosmopolitan What are you trying to imply ... #Tasteless #ThinkbeforeYouPost #Unfollowing pic.twitter.com/poai8MKOCg
— Joan Smalls (@joansmalls) April 3, 2015
Cosmo responded to Joan by Tweeting “ Empowering and supporting all women is our mission, and here, we fell short. We apologize and will do better in the future.
“ a lot of people thought this apology was not good enough and, it was just there way of trying to save face. Many have also said that this is
not new for Cosmo and, that their lack of diversity is no surprise.
@joansmalls Empowering and supporting all women is our mission, and here, we fell short. We apologize and will do better in the future.
— Cosmopolitan (@Cosmopolitan) April 3, 2015
I am not sure if this article was intentionally racist but, there
is no excuse for these types of post that can be looked at as offensive to any
group of people . Cosmo reaches millions of readers daily and they need to be
aware of the pieces they publish. This could have been an oversight
that the editor did not catch but, now this has caused a controversy and makes
the magazine as a whole look bad. I am not sure who is more at fault the writer who made this
piece or, the editor that allowed this to published.
Cosmo definitely fell short on this piece , and
the editor added a note on this article , “This article focuses on beauty trends with images that represent those
trends. Some images have been taken out of context, and we apologize for any
offense. Celebrating all women is our mission,and we will continue to work hard
to do that.” This
piece has since been updated.
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